We DevelopBrands

Through the registration of the trademark rights in Europe and other parts of the world, we have a free hand in the design and development of our portfolio and can thus consciously control our brand presence.

We have 10 registered brands with which we specifically address different segments with different customer groups.

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Our Brands

The Diversity ofOur Brands

CSL - Technical solutions for the PC
Arendo - Everything for the modern kitchen
Brandson Equipment - Premium products for home & garden
Primewire - High quality cables for all applications
Liam&Daan - Listening pleasure and best voice quality
Titanwolf - Exclusive gaming equipment
mybeo - Modern living & beauty products
Medicinalis - Medical products for your well-being
Bearware - Everyday helpers and DIY items
aplic - Modern gadgets and technical helpers

Units sold in 2021

Our Philosophy ofQuality

Our high quality standards have enabled us to establish strong and independent brands in the market.

Only if we control our product quality in addition to our attractive prices and ensure a consistently high level can we satisfy our customers in the long term and enjoy success ourselves in the process.

Quality & Innovation 

For many years, our house brand CSL has been successfully established in the small electrical goods sector on online platforms such as Amazon and Otto.

Our high standard and permanent goal is to offer customers PC accessories at the best price-performance ratio at all times.

For the Modern Kitchen

Arendo products are indispensable companions in the everyday life of our customers. Our diverse range is characterised above all by modern designs and high durability. Added to this is easy and effective handling.  



Always Connected

Primewire stands for perfect connections at all times. With primewire, you always have a solution at hand. Benefit from first-class networking of your end devices.

No matter which link or transmission you are aiming for - our primewire products always offer the best result, whether Ethernet, HDMI, USB, antenna or satellite connection.

More than just "DO IT YOURSELF"

The reliable partner when it comes to home and garden. Renovating a home, watering the garden, cooling down at work or simply making life easier - the premium DIY products from BRANDSON always help.

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A New Sound 

Listen and be heard.  LIAM&DAAN products are found in the diverse world of the audio industry and not only feature high-quality workmanship, but also offer a modern design.

From in-ear headphones to amplifiers and podcast microphones, LIAM&DAAN offers a wide selection for all audiophiles.

Most Valuable Products

The gaming peripherals from TITANWOLF equip every gamer perfectly for the next gaming session. Whether shooter, online role-playing games or real-time strategy - thanks to the mice, keyboards and mouse pads from Titanwolf, everyone can become the "most valuable player" and lead the field.

The TITANWOLF hardware portfolio convinces with high quality standards, many configuration options and trendy designs.

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Living & Beauty 

mybeo stands for Modern Living & Beauty products that score with quality and design.

The products fit seamlessly into an individual home and create a natural feel-good atmosphere. 

Health is the Most Important

MEDICINALIS was founded on the basis of the development and distribution of products designed to provide support and safety in daily life.  

The carefully selected product range mainly includes special medical products such as blood pressure monitors and blood glucose meters. Through recognised specialist institutes, careful tests, test studies and research, our MEDICINALIS products have been extensively tested and inspected under strict safety aspects.


Simple & Good

Just like Brandson, BEARWARE serves the home and garden sector. However, BEARWARE's strength lies in the provision of small everyday helpers as well as DIY articles, which are offered in the entry-level price range.

Applications for You

Chargers, webcams and useful everyday helpers from RFID cards to barcode scanners - these are just a few examples of what aplic stands for.

Having a solution for every application and preventing problems from arising in the first place. The extraordinarily broad product range from aplic is absolutely inspiring in every respect.